2018
Telstra
Experience Design Manager
Telstra Retail
From Lab store to live store, Telstra opened its first Future Retail Environment 1.5 in March 2018, as part of The Glen’s 500 million dollar shopping centre redevelopment.
This newest retail format is underpinned by Telstra’s Branded Experience conversation model, providing staff with the ideal environment to better engage with customers as trusted consultants. Creating a comfortable space to solve problems and deliver technology solutions was key in the brand’s transformation strategy, from Tel-co to Tech-co.
This tested retail design blueprint will be scaled and rolled out to over 380 locations Australia wide over the next 2.5 years.
2017
Telstra
Experience Design Manager
Telstra Retail
Responsible for the design research, strategy and concept testing of Telstra’s new retail blueprint for over 380 stores in Australia, my team of UX Designers and Researchers recruited and observed over 200 customers in a purpose built retail Lab store.
The design approach was truly Human Centered as our findings were quickly synthesized and fed back into the design process as recommendations and insights. From here we iterated the physical store layout, service design experience and merchandising programme, over the course of 3 months.
The use of eye tracking technology allowed us to visually map the customer journey, generating valuable quantitative data, heat maps and powerful videos which helped to influence and bring real design change, across a broad team of senior executive stakeholders.
Watch this 6 min video to hear what real customers and staff had to say.
2016
General Assembly
User Experience Designer
Graduating project
Wzrd. is a mobile app designed for travellers who want to discover and experience attractions only the locals know about.
Your Wzrd. profile can help you make a simple itinerary, stay connected with travel companions and find the best local coffee in town.
Make a plan, check in, chat, rate your experience and share with friends. Wzrd. your stay.
2015
Telstra
Retail Design Strategist/Specialist
Telstra Retail
2014
Telstra
Retail Design Specialist
Telstra Retail
AWARDS
2015
Sydney Design Awards
Gold winner: Service Design
Design representative, speaker at awards ceremony
2014
Retail Design Institute
International award of merit in best retail category: Telecommunications
2013
Telstra
Retail Design Specialist
Telstra Retail
AWARDS
2013
Retail Design Institute
International winner in best retail category: Telecommunications
2015
Telstra
Retail Design Consultant
Telstra International - Philippines
2013
Jalapeno Creative & Telstra Retail
Lead Designer
NBBO - Freelance
2013
Telstra
Retail Design Specialist
Telstra Retail & NBN
2014
Telstra
Workplace Design Consultant
Telstra CEO & Chief of Staff
2012
V Arc
Senior Interior Designer
Global Corporate Contact Centre
This major relocation project saw a global corporate brand, amalgamate a number of suburban sites to one central Sydney city location, to accommodate their new Asia Pacific contact centre.
Co-locating the existing 9 teams to a new site, required considered planning and a new brand personality to bring the people together. Taking inspiration from their new China Town location, design workshops with users and senior stakeholders resulted in creating The Junction.
With a uniquely urban feel, the bold palette of bright materials and strong graphic identity, injected an energy and vibrancy to the space whilst also giving the team a new place to congregate and celebrate results as a team.
2012
V Arc
Senior Interior Designer
Global Corporate IT
Working closely with the client and project manager, a new workplace for this global corporate's IT department, amalgamated a number of existing locations, to one central CBD location.
New shared facilities such as break away zones and different spaces to meet in and collaborate on solving problems together, meant an easier transition for the team working together as a whole for the first time.
2011
V Arc
Senior Interior Designer
Vistaprint
2016
NBBO - Freelance
Design strategy and concept
5 Islands Resort
The Maldives
Approached by a French entrepreneur, NBBO were engaged to help quickly realise his vision and what was possible for his newly acquired island Kan’daalifinolhu, in The Maldives.
The project involved creating a design concept, underpinned by a simple customer experience strategy, for a new wellness resort in the Maldives. The concept enabled our client to secure approval from The Maldives Government Ministry and funding from a number of investors for the project.
5 Islands Lagoon Resort will open in 2018.
The Brief
‘Refresh and update my kitchen & bathrooms...but don’t make it look like we renovated 20 years after we built our family home...’
We need longevity in the aesthetic, function which respects the intent of the original design and we want it to feel modern and fresh....’
About the architect
FASHAM
Fasham were founded as a family company in 1972 and have built over 3,700 contemporary homes in Victoria, Australia.
Every home they build is uniquely architecturally designed, and before any design work commences the understand what is important for their clients, the characteristics of the site and the financial investment their clients would like to make.
Fasham believe the path of the sun across a home is the single most important influence on home design.
They design with natural light at the forefront of their thinking and pay close attention to how a homes inner spaces sit in the sunshine.
About the client
Vaughan and Mary Buchanan designed and built their family home, in the leafy eastern suburbs of Melbourne in 1987.
Appointed architect Fasham, embodied the ethos of design that Mary and Vaughan loved - spaces filled with light, natural materials and an outward orientation bringing the outside in.
Their home has been the centre of raising 4 children and is still a very much lived in and loved place where people come together today.
Over the years, a number of improvements have been made to keep the house up to date and adapt to changing needs.
